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A new study by IM Associates looks at the beauty care market for women over 45.
February 26, 2015
By: TOM BRANNA
Editor
IM Associates is publishing its second report on the beauty buying habits and attitudes of women over 45. Exclusive research for the report helps to shatter the illusions that have prevented many brands from attracting this age group, and uncovers the secrets to becoming more engaging. The Beauty Industry may believe it is targeting the older women demographic, but our exclusive research shows that many women aged 45 and over feel that: • They are not a priority, nor is there any recogni...
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